VISUAL HISTORY OF INDONESIAN EROTIC-HORROR FILM POSTERS DURING THE CRISIS ERA (1992–1996)

Research on Indonesian cinema history during the crisis era has largely focused on industrial decline amid the socioeconomic turmoil, while film posters remain understudied as historical visual sources of cultural and commercial change. This study examines the visual history of Indonesian erotic-horror film posters from 1992 to 1996 through historical and visual communication design approaches. Using historical methods, visual content analysis, and a complementary art criticism approach, the study analyzes changes in typography, color, composition, and body representation. Among 76 collected Indonesian film posters, 11 erotic-horror posters were identified, from which four were selected for closer analysis. The findings show that horror posters gradually adopted visual characteristics associated with erotic drama, particularly sensual female imagery, photographic montage, and emotionally charged compositions, reflecting changing promotional strategies during the crisis period. This study contributes to the limited studies on Indonesian film posters as historical visual sources and highlights the visual-cultural change during the 1990s.