PROMOTION AND MARKETING STRATEGY OF GROCERY STORES IN INCREASING INCOME AT GROCERY STORES IN AUR BUKITTINGGI MARKET

This research discusses that the grocery store at Pasar Aur Bukittinggi has succeeded in implementing a strong marketing strategy to face a dynamic market. Focus on providing a wide range of everyday products, strategic pricing, location optimization and active participation in promotions have formed a strong basis for revenue growth. The close relationship between marketing strategy and revenue is reflected through increased visibility, stimulation of shopping activity and encouragement of impulse purchases. Through SWOT analysis, grocery stores can optimize internal advantages, overcome weaknesses, exploit market opportunities, and anticipate threats, leading to sustainable growth amidst dynamic market competition.